Marketers: use photography to sell experiences
he expression ‘Use a picture, it’s worth a thousand words.’ First appeared in the 1900’s and is still every bit as relevant today. An image or photograph shows us at a glance what make take hundreds of words to describe and words can be interpreted in so many different ways.
The expression ‘Use a picture, it’s worth a thousand words.’ First appeared in the 1900’s and is still every bit as relevant today. An image or photograph shows us at a glance what make take hundreds of words to describe and words can be interpreted in so many different ways.
If you consider massively successful corporations like Amazon, Coca-Cola, Apple and Cadbury’s, they all use marketing to sell experiences, not just products or services. Imagine if people queued all night for your products, or remained dedicated to your services year after year, this marketing is next level.
So how can we can compete? We’ve put together a few tips on how you can use photography to sell experiences.
So, ask yourself these questions:
• Do you have a strong brand?
• How is your company different?
• What is your USP (Unique Selling Point)
• What do you want to avoid that your competitors are doing?
• What stories can you tell about your brand?
• How are you connecting with your audience?
• Have got measurable goals linked to communicating with your audience?
• Is your audience loyal/increasing and can you attribute that to how you’re connecting with them?
As our lives become more intertwined with technology, customers have more choice and therefore more power. They can easily shop around, compare products and read reviews before committing.
Brand loyalty is more of a moving target than it was and product satisfaction alone is no longer enough. It will take more effort to obtain and maintain a personal connection with customers but the benefits are well worth it. Once you have made that connection you get a vocal, engaged advocate for your brand.
Focus on the experience, not the transaction. Not many people buy something because of the product or service itself, they buy because of an emotional attachment and because consistency supports credibility.
These experiences aren’t just limited to the real world, they can be digital too. From parties and exhibitions to in-store promotions or Virtual Reality experiences. Whether you’re a large company with a department for planning events or not, with a bit of imagination you can create memorable experiences for your customers and potential customers by working out who they are and what makes them tick. Some of this information is easily come by, Facebook splits people into categories but you will still need to do some more market research.
Now don’t worry, we haven’t forgotten about the all-important photography element. You can introduce it now you have more understanding of your customer.
In our experience, photo booths are ideal for brand promotion and although our classic booths are still extremely popular we have an exciting range of booths and selfies that incorporate video, GIFs, greenscreen and photos of course. From slo-mo confetti boomerangs to cool dinosaur themed GIFs, sequin backdrops and customisable everything, potential customers will love these experiences and you will build an extensive collection of invaluable content.
Built in sharing capabilities ensure the content is easily distributed. Where will depend on your target audience, their demographic and which social channels they are using.
And don’t panic, we’re not expecting you to come up with all the ideas if you don’t want to, that’s what we’re here for, drop us a line.
If a company doesn’t offer a rich experience, they are risking a lot. Their reputation, loyalty, retention, room for the competition to grow, and more. Experiences will positively drive revenue and you will reap the rewards.
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