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How to create an awesome GIF

Easy steps to creating the perfect GIF. From frame rate to exploding pineapples, learn all you need to know about GIF creation.

How to create an awesome GIF

What expresses your feelings better than an exploding pineapple, a unicorn launching into space or a crying man with a giant moustache? Surely we all know what a GIF is but how can they be incorporated into your advertising strategy and how do you make them? GIFs can create eye-catching ads, or help connect with your followers through relatable moments in pop culture.

We’re going to show you how to make an awesome GIF!

GIFs are multiple image files linked together into a single animation. Each pixel is one of 256 colours so GIFs look low-res compared to other videos. GIFs have lower frame rates which means smaller files, they need to be small to be shareable.

Think of GIFs as a bridge between images and videos. GIFs tell a story quickly, and don’t need much bandwidth to upload. GIFs are quite primitive, they have existed in their current state for 30 years, they were invented before the internet!

GIF was 2012’s Word of the Year but nobody seems to know how to pronounce it! Here at Reakt we reckon it’s Gif, not Jif but who cares? As long as yours is awesome.

How to make a GIF: the basics

If you’re looking to make a GIF quickly, GIF conversion sites like GIPHY, Make A Gif, or Gifs.com are very simple to use. They have their differences but you always end up with a GIF. The basic idea is to upload a series of images or a short video. Either can be converted and you can add stickers and overlays.

If you’re feeling more technical and own a copy of photoshop:

• Upload your images to Photoshop.

• Open the Timeline window.

• Click “Create Frame Animation.”

• Create layer for each new frame.

• Open the same menu icon on the right, and choose “Make Frames From Layers.”

• Under each frame, select how long it should appear for before proceeding to the next frame.

• At the bottom of the toolbar, select how many times for it to loop.

• Preview your awesome GIF by pressing the play icon.

• Save and Export!

So these methods serve a purpose but who wants to sit at home alone making GIFs when you could be having a blast in our GIF booths or selfies. Their speciality is making GIFs so you don’t have to do any of the hard work. Simply jump in, do something hilarious, the bespoke software will take from 3 to 15 photos and automatically stitch them together for you. We can add overlays and branding to ensure they’re unique and fabulous. And of course, if it’s not on social media it didn’t happen so thank goodness they can be uploaded on the spot! We can incorporate greenscreen, make it snow in the desert or rain cats and dogs. The options are limitless and so much fun.

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